Beyond Powerful Radio

FOR PODCASTERS & BROADCASTERS, PROGRAMMERS, MANAGERS, NEWS, SALES & TALENT

Your Guide to Communicating Powerfully in a Digital World

“THE BEST BOOK ABOUT EFFECTIVE COMMUNICATION,
NO MATTER WHAT BUSINESS YOU'RE IN”
— Erin Davis, Podcast Host, Author

ISBN: 978-0-367-34914-1
E-BOOK ISBN: 978-0-429-32869-5 HARDCOVER ISBN: 978-0-367-33739-1

“HELPED MAKE OUR PODCAST WHAT IT IS TODAY”
— Toby Howell, Morning Brew Daily

“FILLED WITH
THE ESSENTIAL TRICKS
OF THE TRADE THAT
TAKE AN ENTIRE CAREER
TO LEARN”
— Lee Harris, NewsNation

“THIS BOOK IS A GIFT TO
THE WORLD”
— Joseph Kebbie, Podcaster

ALSO AVAILABLE AT ROUTLEDGE

ATTENTION EDUCATORS:
FULL INSTRUCTION MANUAL AVAILABLE

BEYOND POWERFUL RADIO
An Audio Communicator’s Guide to the Digital World

NEWS, TALK, INFORMATION & PERSONALITY FOR PODCASTING & BROADCAST

UPDATED EDITION by VALERIE GELLER

Edited by TURI RYDER

NEW EDITION:

In this newly updated edition you’ll find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, and all digital media. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter.

This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business.

This fully revised new 3rd edition features new sections on:

PODCASTING: What you need to know to create, market, and produce on-demand audio.
SOCIAL MEDIA: A guide to best use and social media safety.
STORYTELLING: An introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences.
ARTIFICIAL INTELLIGENCE: How to harness AI in audio and visual media according to experts.
SYNERGY ACROSS ALL PLATFORMS: Tips and techniques to work effectively across all media formats.

Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. Plus, if you teach or train, there's a full Instructor Manual available with complete lesson plans for broadcast instructors.

TABLE OF CONTENTS

GELLER MEDIA INTERNATIONAL'S
POWERFUL COMMUNICATOR QUICK START PAGES:

Topics

Creating Powerful Communicators

Aircheck

Always Ask

CREATING CONTENT

1. Creating Powerful Content

2. Creating Powerful Podcasts

3. Are You A Generator or Reactor?

4. Personality Radio & Morning Shows

5. Performance & Formatics

6. Finding & Developing Talent

7. Right Casting—Right Job?

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers-Facing the Blank Page

13. Talk Shows

14. Call Screening

15. Interview Techniques

16. Public Service Announcements

STORYTELLING & VOICE

17. Becoming a Powerful Storyteller

18. Your Voice - Improving Your Instrument

CREATING POWERFUL NEWS

19. Creating Powerful News

20. In Case of Emergency

21. Citizen Journalism

22. Traffic & Weather Together

23. Newswriting

24. News Anchoring

25. Multi-version News

26. Integrating News & Talk

ADD A PLATFORM

27. Adding Platforms - Audio, Video & Print

28. Social Media

29. Streaming & the Web

ARTIFICIAL INTELLIGENCE

30. AI - Artificial Intelligence

MARKETING YOUR CONTENT

31. Promotion

32. Building Your Brand

MAKING MONEY

33. Sales, Commercials & Sponsorships

34. Fundraising and Giving

UNDERSTANDING YOUR AUDIENCE

35. LifeStage Demographics

36. Research

37. Final Notes

Photo of Valerie Geller by Linda Matlow

AUDIO BOOK AVAILABLE!

AUDIO BOOK NAVIGATIONAL MAP

In the audiobook, chapters are listed only by numbers. If you’re searching for specific content, the following Navigational Map provides chapter details to help you quickly locate what you need. Use it as a guide to become a more powerful communicator and make the most of this book.

1. Book Opening By Valerie Geller
2. Foreword by Tom Taylor, read by Barbara Blake
3. Powerful Communicator - Quick Start Pages

TOOLS - Creating Content Across Any Platform
4. Creating Powerful Content - No Longer "Just Radio"
5. Are you a Generator or a Reactor?
6. Personality Radio, Morning Shows
7. From Rock to Talk (and anyone who wants to do a talk show!)
8. Local vs. National Programming
9. Performance & Formatics: Now that You're On the Air?
10. Finding & Developing Talent
11. Airchecking
12. Managing High Ego Talent
13. Avoiding Burnout
14. Show Prep
15. Producers - Facing the Blank Page
16. Talk Shows
17. Call Screening
18. Interview Techniques - for Journalists, Talk show Hosts & Music

Personalities
19. Public Service
20. Becoming a Powerful Storyteller
21. Your Voice - Improving Your Instrument

News Chapters
22. Creating Powerful News
23. In Case of Emergency - What to do
24. Citizen Journalism
25. Traffic & Weather Together
26. News-Writing
27. News Anchoring
28. Multi-version News
29. Integrating News & Talk
30. Integrating TV, Radio & the Web

Working Across Multi-Platforms
31. Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...

Marketing Content
32. Promotion
33. Branding - Building Your Brand Beyond Radio

Making Money
34. Sales and Commercials
35. Fundraising and Giving

Understanding the Audience
36. LifeStage Demographics
37. Research

Final Notes
38. Thank You and Acknowledgements
39. About the Author - Valerie Geller
40. End. Copyrights.

About Valerie Geller

Valerie Geller is an internationally acclaimed broadcast and podcast consultant, coach, trainer, and speaker, working with news, talk information and personality.

INTERVIEW - ALLACCESS.COM

10 QUESTIONS WITH VALERIE GELLER

www.gellermedia.com

Email: valerie@gellermedia.com

Photo by Sean Kenney

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